Access more than 50 reports selected from the most up-to-date, privacy compliant, consumer and market databases.
Identify the consumers who live in your trade area or chosen location, discover demographic trends, or segment customers based on their behavior
Understand supply and demand for the retail stores in a selected area or access consumer purchase behavior and household spending.
Analyze the competition and commercial activity around a location and understand traffic patterns.
SPOTLIGHT allows you to run reports on a specific location or trade area. If you want to know more about the composition of those who live in a neighborhood, choose demographic and segmentation reports. If you want to forecast demand or estimate a growth opportunity, explore SPOTLIGHT’s Retail Market Power® Reports and Consumer Buying Power™ Reports. Alternatively, if you need to understand competitive activity or traffic patterns in an area, select the business and location reports. See reports
Do you offer annual subscriptions?SPOTLIGHT offers two subscription plans to support your information needs. The Standard Subscription, our most popular plan, provides access to our commonly used reports and unlimited report usage. The Advanced Subscription offers everything in the Standard Subscription PLUS it gives you data for sub-geographies within your trade area. This is important so that you can identify neighborhoods that fit your customer criteria and maximize your opportunities. See plans
Are there discounts available for multi-year subscriptions?Yes, multi-year discounts are available. Please call the SPOTLIGHT account team at 888.981.0040 to discuss licensing options.
Which payment options do you accept?All prices are in USD. We accept all major credit cards including Visa, MasterCard and American Express.
Can I try SPOTLIGHT for free?SPOTLIGHT is a commercial platform for businesses. There is no charge to create an account and there are no hidden fees or maintenance charges. You only pay for the reports you choose – priced from $89 – $179. See reports
Are SPOTLIGHT reports available outside of the U.S.?All SPOTLIGHT reports are priced in US dollars and based on US data sources. If you are a Canadian customer, please call 888.981.0040 to speak with one of our team members about setting up your account to access Canadian data.
Do you have support materials to help me get started?We have documentation and videos to help you get started and answer questions. Visit our community site to watch videos on “How To Use” the SPOTLIGHT platform and read documentation on “Getting Started”.
How do I know that my privacy is protected?Our data sources provide mobile movement data that is de-identified (removing any personally identifiable information to prevent re-identification), and received via permission-based, location-enabled apps.
Can I adjust the time, days, and hours of visits?No, this is a canned report and cannot be adjusted in any way.
Can I purchase a single report or is it only available as a subscription?You can purchase a single report by calling 888-981-0040 or www.claritas.com/spotlight-contactus/
Can I view my competitors?Yes, you can profile visitors to your location as well as competitors to determine whether they are competing for the same shopper or appealing to different segments of the market.
Is there a limit to the size of an area I can Geofence?Yes, there is a 5 million square foot limitation. One idea is to outline only the entrance of the location you are running the report for.
Can MobileScapes help identify foot traffic?Yes, the MobileScapes database is built from mobile movement and can also be referred to as foot traffic data.
